A Gentle Beginning in 1984
Gentle Baby Care from Nature
Enfant was born in Thailand in 1984 with a simple but powerful purpose: to offer the gentlest, safest care for newborns and young children. Created under the trusted name AR Media Agency Thai Wacoal, Enfant began with baby clothing made from the softest, non-toxic cott and onperfectly suited for sensitive skin As more parents began to trust Enfant’s values of purity, safety, and comfort, the brand expanded into baby toiletries in 1986. That’s when the Blue Toiletry line was introduced, marking a new era of natural baby skincare in Thailand.
Innovating with Nature: The Organic Green Line
In 2013, as awareness of chemical-free baby products grew, Enfant launched its Green Toiletry line, crafted with 100% organic ingredients and certified natural actives like ECOCERT argan oil, ceramides, and plant extracts. Today, these two collections, the Blue and Green lines, stand as the heart of Enfant’s mission: To give your child the most delicate and natural
Over the decades, Enfant has become a household name in Thailand and across Southeast Asia. The brand has consistently received top honors, including:
- Reader’s Digest Trusted Brand Awards – 4 years consecutively (2009–2012)
- theAsianparent Awards – Winner in 2021, 2022 & 2023 for Parents’ Choice & Experts’ Choice
- Amarin Baby & Kids Awards 2024 – For best natural baby lotions and gentle cleansers
- Loved by tens of thousands of mothers across Asia for being pure, gentle, and truly safe
These awards reflect what parents already know: Enfant is more than a product, it’s peace of mind
Beyond Thailand: A Global Baby Care Standard
Enfant proudly represents Thailand’s baby-care innovation at global expos such as the Hong Kong Baby Fair and the Top Thai Brands Showcase in Vietnam, earning a place in international markets through its unwavering commitment to quality.
Now in Oman & Middle East — With You, From the First Touch
For the first time, Enfant is now available for families in Oman and the UAE exclusively distributed by us, with love and care. Whether you’re welcoming your newborn in Muscat, playing in the park in Salalah, or enjoying family life in Dubai or Abu Dhabi, Enfant is here to grow with you from baby’s first bath to their happy, confident early years. We believe every child deserves the safest start. And now, families across the Gulf can experience the same trusted care that has supported Thai families for over 40 years.
Award Winning Organic Care for Your Little Ones
Peter Bowman
Senior Manager
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